Chatbot Marketing: Your Complete Guide to Boosting Revenue and Engagement Automatically

Collaborate with your customers in a video call from the same platform. This is done best in Facebook posts that encourage comments, like questions that people can answer or puzzles they can solve. MobileMonkey allows you to create chat marketing campaigns that simultaneously work on multiple chat apps. Here is an example of the same campaign as it’s displayed in SMS and Facebook Messenger.

• In this way, they streamline the process for the customer and the customer care agent by reducing the need to repeat information.
• This can be done by having a dialogue that picks out only the hottest and most convertible of leads.
• You can use Chatfuel to build a chatbot for multiple needs—customer service advisors, event assistants, personal avatars, and more.

This London-based fintech company implements AI technology to help users manage their personal finances. Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster. Sephora elevates customer care to the next level, creating a compelling experience while supporting brick-and-mortar sales with chatbot services on Messenger and Kik. This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social.

Improve Customer Retention

For example, BloomsyBox, a floral subscription company, leveraged a Generative AI eCommerce chatbot developed by Master of Code Global. This bot was designed to create how to use chatbot for marketing a unique gift-giving experience for customers, particularly for a Mother’s Day campaign. It engaged users with a quiz, offering the chance to win a free bouquet.

Instead of bombarding a user with questions during the first few minutes of interaction, a chatbot can gradually ask questions based on the progression of the conversation. Let’s be honest – the concept of chatbots was more or less in its stages of infancy in terms of using them for marketing and business purposes. Chatbots are becoming more prevalent cross-industry – especially within the multifaceted world of marketing. Chatbot technology has advanced to a stage where they can easily replace traditional web forms on your site and offer users a simpler way to get in touch with you. Chatbots are automated pieces of technology that enable you to program responses to people’s queries. If you’re looking to add a chatbot to your brand’s marketing toolkit, it’s important to note that a chatbot is not a feature within an app.

Manage Team

Continue to innovate, adapt, and most importantly, listen to your customers. What good is all this innovation if you can’t measure its impact? Are you getting the conversions, leads, or customer satisfaction scores you aimed for?

When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. If you’re a beginner, start with a straight-forward rules-based chatbot to guide users through common interactions and queries. These seamless user experiences ensure that customers remember your brand for great customer service and that you get more engagement by keeping interactions interesting. There’s a lot that can go into a chatbot for marketing, so read our customer service chatbots article to learn more about how to create them.